Investigative Spider Webbing And What It Means For Video Content

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“The explosion in popularity of second screen devices has had a huge impact on the way we search for online content in the past couple of years. The ownership of companion accessories like smartphones, gaming consoles and tablets means that we are free from desk bound restrictions when it comes to researching the information we need or want. That’s fantastically good news for the consumer of course but what obstacles and challenges does it present the providers of that content? A new study from Microsoft offers a valuable insight into user multi screen behaviour and how brands and their marketing teams must adapt to keep up with consumer demand.” More>>>

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