Is Content Marketing the New SEO?

Posted by:

“Go back five years and all you heard about was SEO this and SEO that. I’ll be the first to admit that I was one of those business owners who jumped onto the SEO bandwagon. I was running an eCommerce shop at the time and started building back-links, applying appropriate keyword density to product pages, building exact match domain sniper sites to drive traffic to my main site. Seriously I went all-in and yes it paid off… for a while.

SEO to me relies on smoke and mirror tactics to artificially raise your rankings in Google. These tactics will work for a while but ultimately Google will eventually identify these holes and your rankings drop to where they should normally sit. Every update made to Google’s algorithm is designed to present the most relevant, quality content to the searcher. So why not concentrate on providing the best content available to your visitor instead of trying to elevate average content?” More>>>

  Related Posts
  • No related posts found.