It’s not all about you: The value of objective content marketing

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“You need to start thinking about content with respect to information that’s bigger than your brand because THIS is what your audiences are looking for, sharing via social channels and ultimately “buying.” What they’re looking for translates into how you can use content for search; what they’re sharing offers insights on how to leverage content across Facebook, Twitter, LinkedIn, etc; and what they’re “buying” clues you in on how you can build thought leadership, which yields lead generation.

Let’s take a closer look.” More>>>

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