“According to the Content Marketing Institute’s 2013 B2B Content Marketing Benchmarks, Budgets and Trends report, 64 percent of B2B marketers say they are challenged with producing enough content. This is a challenge that can be overcome easily with the right strategy and plan in place.
Content production can be outsourced. However, leveraging your internal employees may produce the best results. Here are nine ways to get your internal employees contributing expert, problem-solving content on a regular basis:” More>>>