Join The 1% And Become A Content Creator

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“How does a company move from becoming a promoter of their stuff to a provider of business insights? How do brand become publishers without hiring entire newsrooms full of journalists?

Turns out, the answer is simple: take the knowledge, the expertise and the passion of your employees and focus that on answering your potential customers’ key questions.

As Marcus Sheridan (aka @TheSalesLion) suggests: “They ask. You answer!” This means, your company is no longer in the business of just making and selling products. Your company needs to become a supplier of education and insights to your industry!” More>>>

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