“How does a company move from becoming a promoter of their stuff to a provider of business insights? How do brand become publishers without hiring entire newsrooms full of journalists?
Turns out, the answer is simple: take the knowledge, the expertise and the passion of your employees and focus that on answering your potential customers’ key questions.
As Marcus Sheridan (aka @TheSalesLion) suggests: “They ask. You answer!” This means, your company is no longer in the business of just making and selling products. Your company needs to become a supplier of education and insights to your industry!” More>>>