Kraft Foods & Content Marketing

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“Kraft Foods has been a pioneer in the online and content publishing space, offering online branded content through their CRM activities since the early nineties: they launched back in 1992 and their food&family; magazine in 2001. They’ve had a YouTube channel since 2005 and have since then expanded their platforms in mobile, social media and apps. We asked Julie Fleischer, Director of Content Strategy & Integration at Kraft Foods, to elaborate.” More>>>

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