Lessons in quality content marketing from recent search updates

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Improvements to freshness in video universal:

Google improved the freshness of video results in its March updates.


What does this tell us?

Like the other freshness updates, this tells us the value of updated content is here to stay. It also indicates that video is a growing form of content. Just like infographics, video has the potential to go viral. Do you have videos on your site? Consider adding them to your content marketing mix. As Brafton has reported, some of the top videos on YouTube are how-to style clips that brands can adopt to explain their own products or services in-depth.” More>>>

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