Low Quality Video Caused $2.16 Billion in Damages to the Bottom Line in 2012

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“It’s something that we all should know at this point: low quality video will turn your viewers off in a heartbeat. And we’re not talking just poor production values, we’re talking buffering, slow startup time, and low resolution due to bitrate issues. According to a new study from Conviva, content producers left $2.16 billion on the table due to such issues in 2012. And should this horrible trend continue, content producers are burning $20 billion through 2017. So what do we need to do about it? Let’s look at this study more in-depth.” More>>>

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