Major Disconnect Between Brands and Consumers Regarding Social Media

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Using social media provides an opportunity to begin a two-way relationship with your audience (customers) and they expect reciprocity when they do something good for you. -scot

“…based on the findings brand marketers, product managers, chief marketing officers and on down the line have a long way to go to ” to better understand (the) cognitive, behavioral, and attitudinal dynamics” of their customers for consumers are speaking loud and clear as to what it is they want in exchange for connecting with a brand on social media.” More>>>

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