Marketers, Keep Your Hands Off of Your Company’s Brand Journalism

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“Marketing is what companies do to promote and sell products or services. Organizatons produce plenty of it. Brand journalism, though, is different. This is content that could be inspiring, clarifying, funny, useful or just plain interesting. Because it has these characteristics, people will want to link to it, share it, talk about it precisely because it’s not trying to pitch something. As soon as it begins to smack of The Pitch, it loses its appeal.”


Couldn’t have said it better myself. This is Content Marketing 101.

-scot

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