Marketing & Advertising Times They Are a Changin’

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To paraphrase Dylan (Bob not Thomas). Surf the change or wipe out on the jagged rocks of disappointment. -scot

“Content marketing moves center stage. As conventional advertising becomes more and more irrelevant, informational and entertaining content becomes the dominant form of media. When the customer completely controls what and when they want to watch or read, content must have the power of attraction in a crowded media environment. Video becomes even more dominant as YouTube democratizes video publishing. Visual content marketing explodes in popularity.” More>>>

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