Marketing, Web-based video and filling in the gaps for a company’s user base

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“Given the fact that software companies often put together YouTube tutorials for their products, are often working to offer guides for complicated/feature-rich programs, the pennies-on-the-dollar low cost of making the videos and the generally ubiquitous nature of YouTube itself these days, I’m left wondering why marketing departments haven’t placed a higher focus on both creating YouTube-based tutorial channels and marketing these at the same level of prominence that Facebook and Twitter tends to receive with almost every new marketing effort?” More>>>

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