Mobile Video Sharing High, Content Mostly Professional, Short-Form [Report Analysis]

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“It’s strange, but it seems that the majority of mobile phone video viewing is done at home. Counter-intuitive? Absolutely. I don’t ever use my mobile to watch video at home because I have the other three screens on which to watch it. However, that appears to not be the case for everyone else according to new research from the IAB, The Mobile Phone Video Diaries.

As always, let’s start with the methodology. Admittedly, they only polled 200 people in the US for the research and if there are around 100 million smartphone users in the US, that means there’s a pretty large 6.9% margin of error.” More>>>

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