Online video marketing gets lucrative in India

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“It was revealed during the recently held 8th Marketing Conclave organised by the Internet and Mobile Association of India (IAMAI) that while TV still remains a major consideration for advertising; online or digital medium is not a low cost substitute but a serious brand building medium as well. Emphasising the fact, Subhranshu Singh, marketing director- India & South Asia, Visa said, “Internet is no longer the medium that brands invest in when they do not have budgets for TV. The scenario has now changed, thanks to two main factors – television has become increasingly fragmented and the youth has shifted online.”” More>>>

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