Online video marketing should focus on emotional response

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news shooting“Instead on focusing on making viral online videos for marketing purposes, Asian companies should focus on evoking emotional responses in their consumers and need to let consumers take hold of shaping their company brands. 

According to Chris Jaques, CEO of M&C Saatchi at a panel discussion at Digital & Music Matters 2013 here Tuesday, Asian brands are approaching online video advertising with “strategic naivete and shallow intellect”, with companies not giving robust thought into “the deep science of making a good video”.  More>>>

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