Outsource Success: Brands Re-Up Content Marketing

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“The age of branded content is upon us.

The vast majority — 79% — of marketers report shifting into branded content either at a moderate or aggressive pace, according to the latest findings from the Custom Content Council in partnership with ContentWise.

“The stability of brand content spend in the face of overall marketing budget decline proves the staying power and efficacy of content marketing,” said Lori Rosen, executive director at the Custom Content Council.

“This notable growth outcome is motivating brands to outsource at record levels,” Rosen added.” More>>>

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