“It’s a lot to ask your entire organization to get involved in content creation. It’s time consuming, requires serious brain power, and many times, the benefits and processes are confusing. It’s no wonder that when faced with the challenge of creating content, even the best employees may point to reasons why they can’t (or won’t) pitch in.
Whether you have a small team in a Mom & Pop or you’re coordinating content creation within a Fortune 100, the reasons for why a team member can’t contribute are pretty much universal. Here are the the 5 most common excuses that I have come across and how you can overcome them…” More>>>