Podcasting Takes Prominent Place In Content Marketing

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“eMarketer projects that growth will continue for the U.S. podcasting audience through 2013 – 37.6 million people will download podcasts monthly, more than double the 2008 figure of 17.4 million. Podcast downloaders are expected to grow from 9% in 2008 to 17% in 2013.

I have been a huge fan and supporter of the radio podcast since it emerged in the media mix several years ago. I spent twenty plus years in broadcast radio sales and management because I love radio and media that requires “listening.” There is something about listening that engages my emotions, thought process and comprehension, more than others.

The popularity of podcasting over the past 18 months is a trend that has been building and growing steadily and this year the podcast takes it’s prominent place in the content marketing mix.” More>>>

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