Power Your Business Storytelling By Creating a Content Brand

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brand word in letterpress type“There’s a big difference between creating branded content and building a content brand. Branded content is egocentric brand marketing. Developing a content brand takes an audience-first approach to business storytelling that builds a loyal audience. Deloitte Debates is branded content (notice how the brand is in the title of the content). Will it Blend? is a content brand (see how there’s no mention of the Blendtec brand in the title?). The most successful business storytellers build content brands — not branded content. Instead of thinking like a marketer, try thinking like a television producer.” More>>>

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