Prepare Your Company’s Brand for the New gTLD Expansion

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“Brand managers: You’ve been hearing about the generic top-level domain (gTLD) registration expansion for a while now. What are top-level domains, and what do they have to do with your brand’s existing digital presence and strategy?

A top-level domain (TLD) is the portion of a website address that is to the right of the dot, such as .com, .net, .org, or .biz. Currently, we have only 22 top-level domains, but that number is set to grow substantially with the debut of more than 1,400 new TLDs starting in 2013.” More>>>

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