“The majority (82 percent) of marketers said it’s more important that their website and blog copy be written for people rather than search engines. In fact, SEO expertise ranked fifth among the list of 11 qualities marketers want in a content provider. Marketers consider cost and high volume at a quick turnaround least important when choosing an outsourcing partner to produce content for them.
Marketers also recognize the value of outsourcing. Seventy percent of survey respondents said they plan to outsource content production in the next 12 months. The top three forms of content they plan to outsource are video, infographics and online articles.” More>>>Share