Relevance critical with video marketing

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70 percent ignore poorly targeted content

“According to the Vibrant Media survey, female users are even more sensitive to poor targeting practices in video content. Sixty-two percent said content that effectively speaks to their interests and needs gives them a favorable attitude toward the company. Additionally, 56 percent said they more seriously consider businesses that they believe deliver quality content and product information via videos. Another 21 percent said targeted videos increase purchase intent.” More>>>

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