Retail Site Leverages Video to Sell High End Goods

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Name: Joyus
Quick Pitch: A women’s retail site built around video.
Genius Idea: Sukhinder Singh Cassidy, former president of Google’s Asia Pacific and Latin American operations, and Diana Williams, former director of product management in eBay’s fashion division, are kicking video and ecommerce integration up a notch with Joyus, a women’s retail site centered around video that launched in public beta this month.
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See our video blog, Vidiothèque

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