Rethinking Unpopular

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**Curators Note** Erika tells it in a very earthy and unvarnished way. Some may find a few images or a bit of the language … ummm … uncomfortable. But stick with this, she says stuff a lot of us need to hear. -scot


Erika Napoletano holds no fancy titles and is an expert at nothing except screwing up royally and learning from her mistakes. As the person behind the RedheadWriting online persona, she’s been hailed by Forbes as a “spinless spin doctor” for her BS-free perspectives on business, marketing, branding, and life in general. She’s a twice-published author, including The Power of Unpopular (Wiley 2012), a columnist for Entrepreneur Magazine and American Express OPEN Forum, and speaks at conferences across the U.S. on the inherent power of truth in business… or as she refers to it, the power of unpopularity. She lives in Boulder, Colorado and is the Head Redhead at RHW Media, a branding consulting firm that helps businesses get UNstuck and over those annoying problems that keep them from being awesome.

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