“Social is a strategy that should be present in every aspect of your B2B marketing. In the past companies viewed social as merely posting on sites such as Facebook and Twitter. Now, it is evident that social needs to be part of your entire marketing strategy. You need to learn to leverage social media—for building relationships, listening to the market, promoting content, and influencing buyers even before they’re identified as potential leads. To crush your competition, you have to do more than social media; you have to do social marketing!
As you evolve your social marketing strategy, you need to make sure you have the resources and are prepared to devote time to make an integrated plan.
Here are 6 questions that you should be asking yourself and your team to assess social marketing readiness:” More>>>