“Many agency clients in emerging SEO (search engine optimization) and SEM (search engine marketing) markets, such as ours (central Pennsylvania), may still be chasing the wrong metrics and using them to measure agency success. Why? Because those clients have been trained to look at unique website visits and at keyword rankings.
Google wants to rank site content based on a person’s search behaviors, preferences, etc.” …
… “The Solution
How do you reach searchers in your market if Google is changing the way the online search game is played? The answer is… engagement—via social and website content, and via advertising.” More>>>