“One method of content marketing that everyone might not think of initially is creating a white paper. Publishing a white paper can have huge benefits for a business. The main benefit is that you can use it to capture contact information by asking would-be readers to sign up before receiving a copy.
There are significant other benefits, as well. It builds authority, it raises awareness, it encourages inbound links, and it increases your chances of becoming the go-to company if your industry is ever in the press, among other things.
Of course, these things only work if it’s a good, useful piece of content. So could you write a readable white paper? How do you choose a subject?” More>>>