“There is a scary trend rolling through the digital domain. A trend that if left unchecked, will lead to failed content marketing and lead generation programs. Yet, as you read posts penned by content marketing agencies and lead generation thought leaders, listen to popular podcasts or attend conference session lead by the leading digital minds, you never hear any of them speak of a simple, painful digital truth.
Earlier this month I tried to break that paradigm by challenging Authority Intensive attendees to set aside their slavish devotion to click-thru data. Specifically, we discussed six strategic missteps caused by chasing the click, instead of chasing the customer.
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