Small Business Owners Shouldn’t Be Afraid to Give Away Their Secret Sauce – McDonald’s Already Did

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“Through content marketing, many businesses are opening their doors and lifting up the dark curtains, giving the world a bird’s eye view inside the operations of their organization. These transparent brands are sharing their passions and personal manifestos, introducing their employees and revealing how their products are made. Businesses are embracing transparency not as a trend but as an ethos. They are clear in their purpose and vision, have a distinct personality, and communicate like real people, not in buzzwords, jargon or marketing speak.” More>>>

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