Small Businesses Love Content Marketing, But

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Virus“In recent research by the Content Marketing Institute, small businesses showed dramatic contrast to their enterprise peers regarding to their content marketing strategy, tactics and execution. Most striking are three statistics that grabbed me by the neck and slapped me like a triple Starbucks Caramel Macchiato with extra Caramel:

Only 34 percent believe they, themselves are effective at content marketing, yet 46% plan to increase their content marketing spending, and (here’s the kicker) indicate their greatest problem is creating enough high quality content. It doesn’t stop there, although you may well think it should.” More>>>

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