“While social media marketing has been embraced by many consumer-facing brands, its progress has been much less certain in the professional services. It has been a steep uphill battle for many marketers. After all, you are trying to get billable professionals to forgo client work!
To shed some light on the issues surrounding social media marketing, we conducted a study of 500 professional services firms. As part of the analysis we compared the social media profile of High Growth firms (those growing at 20% or greater per year) to that of Average Growth firms.” More>>>