Social media marketing matures, evolves in 2012

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“According to eMarketer, social media marketing in the United States is becoming the norm among most businesses, and growth within the channel will likely stagnate moving forward. The report suggests that 88 percent of companies in the U.S. are active on social media, compared to 81 percent at the end of 2011. However, as social becomes the standard for marketers hoping to establish themselves on the web, it’s important that campaigns evolve.” More>>>

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