Social Media Marketing: The Next Generation

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“There’s always something new when it comes to social media. And while the constant innovation can be thrilling, for some small business owners, it might start to feel more overwhelming than fun.

But whether the ever-changing nature of online networking gets you excited or makes you long for the days of snail-mail marketing, there’s no question that social media is worth the effort.

“A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites,” reported Social Media Today, ”and 74% perceive social networking as valuable — if not more valuable — than networking in-person.”

If everybody’s doing it, that means it takes more than mere participation to stay ahead of the pack. But here’s the good news: The current wave of social networks is offering genuinely new ways for people to connect. These four buzzed-about products may represent the next generation of social media.” More>>>

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