“Consider a prospective client we visited a few weeks ago. They showed us their website, some of their Twitter and Facebook work and mentioned interests in Pinterest and LinkedIn.
I asked about their overall strategy, especially as it relates to acquiring new customers and communicating with the customers they already have.
They looked at me as if I’d asked them to explain Unified Field Theory.
After a little gentle probing, I learned the company’s Social Media marketers work in silos:” More>>>