“Small businesses are either unsure or too busy to fully capitalise on the potential of social media, an industry analyst says, after it was revealed only 27% of SMEs are utilising social media.
This figure comes from a report published by Yellow Pages in partnership with the Australian Interactive Media Industry Association.
The report is based on a survey of 1,951 Australian SMEs regarding their usage of social media marketing. The survey reveals only 27% of small businesses and 34% of medium businesses have a social media presence.
But other research highlights the widespread use of social media among the general public.” More>>>Share