“I have posted previously about an ongoing MBA class on content marketing called Marketing with Social Media that I am teaching at a university in Silicon Valley. We just wrapped up our 7th of 11 weeks. And I have some numbers regarding the social media versus search engine debate.
All 73 students started their websites out from zero. No domain. No hosting. No idea of the difference between tagline and ‘tag, you’re it’. No nothing.
Some of them have been posting very faithfully, using specifically the SEO guidelines I gave them for each post. Well, sorta kinda. As much as people, especially students, follow rules in general that is. We also have a great back linking strategy. And and and …
Question: What performs better? Sending people to sites via your social networks or just writing good stuff and letting the search engines do their thing?
Answer: The course is 45 days old. I took three screen shots from Google Analytics. The reader can compare Facebook referrals to Google organic traffic. (I know. I know. There are other social networks. There are also other search engines.)” More>>>