“So, how social are your videos, really?
Everyone wants to get in on social video marketing. Video is shared through social outlets at truly astounding rates. Several years’ worth of video is watched via Facebook every day, and having someone Tweet about a video pretty much guarantees more views. According to YouTube’s own stats, every time a video is shared on Twitter, it gets six new viewers.
Plus, of course, the real allure of social video marketing -as well as most social media marketing in general- is that you get to save buckets of money by, in effect, getting your own customers to do your marketing for you. (Boy, there’s an idea that would have made old Ogilvy’s head spin if he were still around.)
Here’s the thing, however, that you have to keep in mind: social video isn’t a free ride. Even in this case, you can’t expect something for nothing. The process of creating social video marketing content and having your fans share it is still an exchange of value-for-value, and you should keep that in mind when crafting your social videos.” More>>>