“For some time, the mantra of online marketers has been “content is king.” With the advent of social media, that’s shifted to something more dynamic—today, conversation is king. Content is still a critical part of the equation, but the focus is on content that drives engagement and motivates conversation.
Video is a great example of this type of content. You’ve probably been hearing talk about social video marketing, or SVM, and might be thinking that if you’re creating and posting video on YouTube, then you’re doing SVM. But true social video marketing recognizes the exponentially greater value of video that encourages audiences to share and add their own ideas to the mix, implicitly endorsing the message being conveyed.” More>>>Share