Stop Thinking Like Publishers

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“A content marketing mantra that I often hear is, “Think like a publisher.” Thanks, but no thanks. I don’t want to think like a publisher, I want to do more, much more.

Sure, content marketing aligns closely with the makeup of a traditional publishing company: editorial teams that create content; sales teams that bring in business; and audience development teams that build an audience of active, engaged, and highly-qualified readers. But if I simply think like a publisher, I’ll likely end up like many of them — irrelevant and working hard to stop the Titanic from sinking.” More>>>

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