Stop Writing for Google and Start Creating Content for Your Readers

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“…keyword research and internal linking strategy still matter, but they probably only control about 15% of your website’s overall ranking. The rest is up to inbound links and social media shares. It’s a truth that producing unique content around keywords is no longer enough to get your company the visibility you need on Google. Content marketing is the new buzzword, and doing it right means a lot of research, savvy and getting the context just right. Where are you in the cultural shift from SEO to brand storytelling, anyway?” More>>> 

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