Strategies: How to make content marketing work for you

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Steam Gears“… content marketing has become a vital part of many companies’ marketing and advertising efforts, mainly because it:

• Positions them as a problem solver that has deep industry knowledge and answers to pressing questions.

• Makes them look approachable and easy to work with.

• Improves recall and recognition, which increases the chances a prospect will remember them when a need for their product/service arises.

What may surprise you is that it doesn’t necessarily take lots of time and resources to run your own content marketing program. Here are a few tips to get you started.” More from this article by Jeff Kear>>>

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