Study: 44 percent of Americans say video content inspires them to convert

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“In content marketing, brands constantly look for new angles or avenues to amplify their core messages and outperform the competition. Video content, for example, was born from the idea that today’s consumers prefer to engage with interactive visual media, not text-only publications. While blog content has its own place in the marketing mix, new data shows many companies have seen results from their video marketing efforts, and companies will continue to invest in visual media as internet users consume more of it on a monthly basis.” More>>>

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