Study: Content marketing influences electronics and retail shoppers with smartphones at point of purchase

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“A report from Nielsen suggests that electronics shops and department stores are the locations where consumers are most likely to turn to their smartphones for online shopping. For marketers, this demonstrates the value of web content marketing for products in these verticals.

Seventy-three percent of respondents said that they turn to their smartphones for information on electronics they plan to purchase while in stores. An additional 43 percent said the same for department stores. Other locations consumers consult the web from include office supply stores, specialty clothing stores and grocery stores.” More>>>

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