Survive the Google Penguin Update Effect

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“Launched last week, the Google Penguin update is designed to get rid of spammy websites and businesses Google has identified as trying to cheat the system. The algorithm change is said to promote high quality content and penalize webspam while impacting about 3 percent of search queries.

Google: Doing The Right Thing, Not Always The Right Way

Contrary to popular belief, Google says the Penguin intent is to help the overall search experience versus put legitimate businesses in jeopardy of losing precious web traffic and bottom line sales. Unfortunately, innocent bystanders report they are taking a hit with little defense against Google, the largest search engine boasting 66.4 percent of the search market share and not to be ignored.
How can a business protect itself from the potential crush of Penguin or the next Google algorithm change? There is something to be said for not putting all your SEO eggs in Google’s basket.” More>>>

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