Taco Bell CEO: Traditional marketing no longer works

Posted by:

brand word in letterpress type“Marketing in its traditional sense no longer works in the competitive restaurant industry, said Greg Creed, chief executive of Taco Bell.

Creed, speaking Thursday at the People Report Summer Brand Camp conference in Dallas, said the term “marketing” is dying out and, in its place, brands are becoming “publishers” and telling their own stories.” More>>>

0
  Related Posts
  • No related posts found.