“There is a common misconception about marketing. It’s expensive.
I personally don’t believe in expensive (or for that matter cheap) marketing. There is only marketing that works and marketing that doesn’t work. In this respect, I tend to think of marketing more in terms of efficiency than expense.
Content marketing provides one of the most efficient marketing techniques available to today’s marketer. Costs can be very low (even free) and results, if executed properly, can be significant.
The real investment in content marketing, as the name suggests, is in the creation of content. While this takes time (and time is money) and considerable effort, for marketers on a restricted budget – this should be very attractive.” More>>>