“The Econsultancy Marketing Budgets Report for 2014 revealed some interesting data. Amongst which was the revelation that 74 per cent of brands surveyed would be increasing spend in content marketing activity in 2014 – the single biggest area of increased spend.
This compares to the 70 per cent that answered positively to the same question 12 months ago, with only mobile marketing and lead generation also proving to be a stronger focus this year.
The term “content marketing” has undoubtedly become more prominent, but what are the reasons why it is the big focus for brands in 2014 – and what are the other 25 per cent of brands missing out on?
Here are 10 reasons why brands are investing more in content marketing this year.” More from this article by Michael Hewitt>>>Share