Tesla vs. The New York Times: Everyone’s a Media Company and a Media Critic Now

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“In the pre-Internet age, brands had to rely on a finite set of media outlets if they wanted to communicate with the public: TV stations, radio broadcasters, newspapers, and magazines, most of which were (and still are) controlled by a small handful of mega-corporations. 

Today, social media and brand publishing gives brands the power to speak directly to a large, international audiences. In Telsa’s battle last week with the New York Times, we’re seeing just how valuable that direct line can be.” More>>>

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