The Berklee College of Music YouTube Marketing Story

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“Berkleemusic is an online music school that is part of the Berklee College of Music. Hailing from Boston, their online college been around for 10 years or so, and they are the world’s largest online music school, teaching 30,000 students in over 130 countries. They are the 5th largest EDU channel on YouTube, and were named YouTube Marketing Ambassadors back in April of last year. What they do is very simple and what seems to work best for all brands and small businesses: they provide music instructional videos for free, so that they provide value and are able to generate interest in other products, giving them the ability to monetize their business in a unique way through YouTube marketing. In fact, they’ve successfully signed up hundreds of new students to their program directly from their YouTube presence” More>>>

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