The Big Challenge for Content Marketing? Not Content or Marketing — Execution

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“…many organizations often fail to recognize that successful content marketing programs – even the seemingly simple blog — are marathons, not sprints. They’re long-term value propositions, not campaigns. Companies frequently kick off exciting new content sites, blogs, and other properties, but might not think much beyond the launch party about what it takes to achieve meaningful results. They all require constant care and feeding – a moving pipeline of great ideas, cost-efficient production, daily promotion and outreach, talented writers and artists.” More>>>

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